Marketing The power of search & social marketing Search vs. Social? The team at MDG Advertising created a fantastic infographic highlighting the collective power of social and search marketing.
Marketing When should we add marketing? In the connected era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. Marketing is the first thing we do, not the last.
Marketing Steve Stoute on marketing (and Kodak) I posted a few videos a week or so ago featuring music biz meets ad-man Steve Stoute, and the author of The Tanning of America. In an article in the New York Observer he had this to say about Kodak's recent campaign featuring Rihanna. He wasn't complimentary.
Marketing How the Buddha solved his marketing problem When you think of the Buddha, you don't think of marketing. But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.
Marketing The future of artist management The future of performing and recording artist management is global brand management using in-market expertise. We are moving into a disaggregated world and the gatekeepers are slowly losing their powering and influence.
Marketing Introduce the familiar before the unknown Most people, even investors, are relatively risk adverse. Most of us like safety. Investors want to know that your product is not that unusual.
Marketing Godin’s Purple Cow I belatedly started reading Seth Godin’s Purple Cow. An easy read, he has interesting things to say about marketing in the 21st Century.
Marketing Do you see what I see? An important skill for any businessperson to have is the ability to detach themselves from their work and appraise it honestly.
Marketing Is your marketing a conversation, or one-way dialogue? A few days ago I noted that many book publishing marketing books and blogs ignore the ‘r’ word: relationship. It is a key element in successful marketing.
