/ Marketing

Don't hide spam in product update emails

I received a product update today from AwardWallet, announcing additional account security via 2FA. Good news.

Except the "update" included credit card advertising. It's like opening a present that punches you in the face: surprising and unwelcome.

It gets worse. If I unsubscribe from this particular email, I remove myself from "important product updates," i.e. security advisories. Um, no.

So don't put spam in product and security update emails unless you like unhappy customers.

UPDATE: I go to enable 2FA and ... "Two-factor authentication is only available for AwardWallet Plus members. Please upgrade your account." So basic account security is something I have to pay for? /:

RobC

RobC

Marketing. Tech. Tunes. Words. Don't believe everything you think.

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