/ Marketing

Introduce the familiar before the unknown

Most people, even investors, are relatively risk adverse. Most of us like safety. Investors want to know that your product is not that unusual. They also want to know it's unusual enough so to be differentiated in the market. Introduce your product as something familiar, and then blow their mind with how amazingly different it really is.



Marketing. Tech. Tunes. Words. Don't believe everything you think.

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