TV advertising used to work like this ...

One of the more provocative and humorous views of social media, from the creator of Black Mirror.

TV advertising used to work like this ...

Charlie Brooker fighting the good fight for keeping things the way there were. Then again, he is a genius satirist, and creator of Black Mirror.

You sat on your sofa while creatives were paid to throw a bucket of shit in your face. Today you're expected to sit on the bucket, fill it with your own shit, and tip it over your head while filming yourself on your mobile.

— Charlie Brooker (The Guardian, Dec '09)