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When should we add marketing?

In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. Marketing is the first thing we do, not the last.

I was having this exact conversation with a business partner yesterday. From Seth Godin's post, When should we add marketing?

RobC

RobC

Marketing. Tech. Tunes. Words. Don't believe everything you think.

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