When should we add marketing?
In the connected era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. Marketing is the first thing we do, not the last.
In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. Marketing is the first thing we do, not the last.
From Seth Godin's post, When should we add marketing?