Marketing

For all the effort marketers put into building brands, the funny thing is we don’t control how you feel. A brand is only as good as a customers’ last experience.

A new way to understand the type of marketer you're about to hire, and how you can predict their performance in advance.

The only way to understand humans, is to spend time with humans. Why do marketers work within the confines of four walls?

Content marketing is overdone. To death. Here's the approach I'm taking at Tiny to create relevant, interesting content.

Very proud of the marketing team at Tiny, where we are #1 in G2 Crowd's 2019 Spring Grid Report for WYSIWYG editors.

Before you start marketing anything, your product team needs to answer these questions. If they can't, you're dead in the water.

Superhero marketers not required. Here are 5 things a solo marketer can do to deliver like a marketing team 10 times the size.

Marketers need to win the attention of not only their audience but the hearts and minds of the C-suite. This tool will help marketing teams of one do it.

There are many ways to segment your marketing data to measure program success. To better understand business impact, use ratios to bring context and meaning to your data.

What does Harry Potter have to do with marketing? Turns out, plenty. Especially if you're focused on the wrong numbers.

Three simple reasons why every new developer marketing hire should write technical documentation. And why your company will benefit.

Find a niche and build a product that solves the challenges specific to that vertical. It is very difficult to build a product for a horizontal market, let alone scale the marketing ($$$$$).

This is what a pretty simple marketing stack looks like nowadays. The idea that marketing "isn't technical" is remarkably inaccurate. Let's take a look.

Imagine you market one of the world's most iconic companies. The CEO says, "I need you to persuade the world to buy a product they don't want."

In this week's episode of the SaaStr podcast, Shan Sinha explains how iterating on their business model placed a huge tax on the organization, especially the growth function.

Don't put spam in product and security update emails unless you like unhappy customers. Here's how AwardWallet gets it wrong.

I disapprove of what you say, but I will defend to the death your right to say it.

Sir Richard Branson’s Virgin group is all about brand, yet the inconsistency of his airlines is unexpected and damaging.

One of the more provocative and humorous views of social media, from the creator of Black Mirror.

Search vs. Social? The team at MDG Advertising created a fantastic infographic highlighting the collective power of social and search marketing.

In the connected era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. Marketing is the first thing we do, not the last.

I posted a few videos a week or so ago featuring music biz meets ad-man Steve Stoute, and the author of The Tanning of America. In an article in the New York Observer he had this to say about Kodak's recent campaign featuring Rihanna. He wasn't complimentary.

When you think of the Buddha, you don't think of marketing. But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.