Marketing You can learn B2B marketing in school, and should "You can’t learn B2B marketing in school." Another marketing trope is wrong and will damage the future of the profession.
Marketing Marketing budget benchmarks A guide to marketing budgets and investments for 2022. Supported by research from Gartner and Deloitte.
Marketing Content marketing, meet the media business Marketers who view their content program as a media property will win in 2022. Here's how to do it.
Marketing Category creation ≠ Demand generation Category creation is not demand generation It's a hard-won skill where better customer experience wins.
Marketing From the music business to tech, Australia to the U.S. I was recently interviewed for the ZAG blog, where I shared my career journey from managing bands to marketing information technology.
Marketing A formula for marketing success Most B2B companies don’t have the patience to do actual Marketing. They chase numbers they can change quickly, not numbers that actually matter.
Marketing Technology isn't the process The last thing we think about is technology. Tech isn’t the process. Here is how executives thing about tech investments.
Marketing What marketers can learn from software developers Marketing and software development might seem worlds apart. Here's how marketers can use sprint planning and stand-ups to win.
Marketing A model for explaining product marketing time-to-value In this post I will introduce a simple model marketers can use to explain the delta between their marketing activity and the time-to-value.
Marketing Brand building and the illusion of control For all the effort marketers put into building brands, the funny thing is we don’t control how you feel. A brand is only as good as a customers’ last experience.
Marketing Principle-first vs process-driven marketing A new way to understand the type of marketer you're about to hire, and how you can predict their performance in advance.
Marketing Customers aren't inside your building The only way to understand humans, is to spend time with humans. Why do marketers work within the confines of four walls?
Marketing Product teardowns are quick-win content marketing Content marketing is overdone. To death. Here's the approach I'm taking at Tiny to create relevant, interesting content.
Marketing A great product meets a great brand Very proud of the marketing team at Tiny, where we are #1 in G2 Crowd's 2019 Spring Grid Report for WYSIWYG editors.
Marketing Featured Introducing Marketing, Minified (for teams of one) Welcome to Marketing, Minified. Best practices to help you build a scalable, process-driven marketing function that runs by itself.
Marketing A go-to-market worksheet for product marketers Before you start marketing anything, your product team needs to answer these questions. If they can't, you're dead in the water.
Marketing Do marketing teams of one really exist? Superhero marketers not required. Here are 5 things a solo marketer can do to deliver like a marketing team 10 times the size.
Marketing An inexpensive marketing analytics tool to help you win any argument Marketers need to win the attention of not only their audience but the hearts and minds of the C-suite. This tool will help marketing teams of one do it.
Marketing Data ratios are a marketer's secret weapon There are many ways to segment your marketing data to measure program success. To better understand business impact, use ratios to bring context and meaning to your data.
Marketing Balancing cold hard reality and eternal optimism What does Harry Potter have to do with marketing? Turns out, plenty. Especially if you're focused on the wrong numbers.
Marketing Every new dev marketing hire should write docs Three simple reasons why every new developer marketing hire should write technical documentation. And why your company will benefit.
Marketing How to develop unique value proposition in competitive markets Find a niche and build a product that solves the challenges specific to that vertical. It is very difficult to build a product for a horizontal market, let alone scale the marketing ($$$$$).
Marketing When you think you don't have a marketing stack but it actually looks like this This is what a pretty simple marketing stack looks like nowadays. The idea that marketing "isn't technical" is remarkably inaccurate. Let's take a look.
Marketing The best marketing since 1984 Imagine you market one of the world's most iconic companies. The CEO says, "I need you to persuade the world to buy a product they don't want."
Marketing Why stability matters to marketing In this week's episode of the SaaStr podcast, Shan Sinha explains how iterating on their business model placed a huge tax on the organization, especially the growth function.
