Marketing Every new marketing hire should write docs Three reasons why every new marketing hire at a technology company should write technical documentation.
Marketing Why you need to employ a realistic optimist What does Harry Potter have to do with marketing? Turns out, plenty. Especially if you're focused on the wrong numbers.
Marketing Ratios matter in marketing (redux) Following up my post, Why ratios matter in marketing, here are some of the ratios I regularly monitor.
Marketing Need an inexpensive marketing analytics tool? If you need to create analytics reports and dashboards, but don't have the budget for Tableau or Microsoft Power BI, I highly recommend Google Data Studio. Here's why.
Marketing How do I develop unique value proposition for a product in a highly competitive space? This is tough. Let's start with your homepage, which tells me what you do and not why I should care. The single screenshot on the page is of a contact list, and I recommend you add additional images that let a site visitor understand the solution.
Marketing Ratios matter in marketing There are innumerable ways to segment data to help you understand whether your marketing activity is successful. To truly understand the health of your marketing, you should rely on ratios to bring context to the data.
Marketing When you think you don't have a marketing stack but it actually looks like this This is what a pretty simple marketing stack looks like nowadays. The idea that marketing "isn't technical" is remarkably inaccurate. Let's take a look.
Marketing The best marketing since 1984 Imagine you lead the marketing at one of the world's most iconic companies. The CEO takes you for a stroll around campus and says, "I need you to persuade the world to buy a product they don't want."
Marketing Why stability matters to marketing In this week's episode of the SaaStr podcast, Shan Sinha explains how iterating on their business model placed a huge tax on the organization, especially the growth function.
Marketing Don't hide spam in product update emails Don't put spam in product and security update emails unless you like unhappy customers. Here's how AwardWallet gets it wrong.
Marketing Banksy and his special place for Advertisers I disapprove of what you say, but I will defend to the death your right to say it.
Marketing The trouble with Virgin Atlantic is? Sir Richard Branson’s Virgin group is all about brand, yet the inconsistency of his airlines is unexpected and damaging.
Marketing TV advertising used to work like this ... One of the more provocative and humorous views of social media, from the creator of Black Mirror.
Marketing The power of search & social marketing Search vs. Social? The team at MDG Advertising created a fantastic infographic highlighting the collective power of social and search marketing.
Marketing When should we add marketing? In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. Marketing is the first thing we do, not the last.
Marketing Steve Stoute on marketing (and Kodak) I posted a few videos a week or so ago featuring music biz meets ad-man Steve Stoute, and the author of The Tanning of America. In an article in the New York Observer he had this to say about Kodak's recent campaign featuring Rihanna. He wasn't complimentary.
Marketing How the Buddha solved his marketing problem When you think of the Buddha, you don't think of marketing. But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.
Marketing The future of artist management The future of performing and recording artist management is global brand management using in-market expertise. We are moving into a disaggregated world and the gatekeepers are slowly losing their powering and influence.
Marketing Introduce the familiar before the unknown Most people, even investors, are relatively risk adverse. Most of us like safety. Investors want to know that your product is not that unusual.
