Marketing

Do marketing teams of one really exist?

Superhero marketers not required. Here are 5 things a solo marketer can do to deliver like a marketing team 10 times the size.

Creativity

Steve Jobs' on Hollywood, Silicon Valley and his greatest achievement

What if Steve Jobs' greatest achievement was not the success of Apple? What if it was conquering two industries that have very little in common? This is not well enough understood.

Marketing

An inexpensive marketing analytics tool to help you win any argument

Marketers need to win the attention of not only their audience but the hearts and minds of the C-suite. This tool will help marketing teams of one do it.

Marketing

Data ratios are a marketer's secret weapon

There are many ways to segment your marketing data to measure program success. To better understand business impact, use ratios to bring context and meaning to your data.

Marketing

Balancing cold hard reality and eternal optimism

What does Harry Potter have to do with marketing? Turns out, plenty. Especially if you're focused on the wrong numbers.

Marketing

How to develop unique value proposition in competitive markets

Find a niche and build a product that solves the challenges specific to that vertical. It is very difficult to build a product for a horizontal market, let alone scale the marketing ($$$$$).

Technology

Blockchain for new media content rights and creators

Is the music industry learning, or not, from past mistakes resisting new technologies like blockchain?

Business

What entrepreneurs can learn from a Formula 1 world champion

With the United States Formula 1 Grand Prix upon us this weekend, entreprenuers wouldn't typically expect to get sage advice from a motor racing driver. In a recent interview with the BBC, multi-times World Champion Lewis Hamilton shared a few relevant thoughts.

Marketing

When you think you don't have a marketing stack but it actually looks like this

This is what a pretty simple marketing stack looks like nowadays. The idea that marketing "isn't technical" is remarkably inaccurate. Let's take a look.

Marketing

The best marketing since 1984

Imagine you market one of the world's most iconic companies. The CEO says, "I need you to persuade the world to buy a product they don't want."

Marketing

Why stability matters to marketing

In this week's episode of the SaaStr podcast, Shan Sinha explains how iterating on their business model placed a huge tax on the organization, especially the growth function.

Principles

This guy changed my life and can change yours too

I'm always thinking. Shower, driving, working, writing this ... It's not healthy. Here's what I did about it, how it saved my life, and could save yours.

Creativity

It's time to redesign the open plan office

I work in an open plan office. Not one executive office, just a big space circled by meeting rooms. Here's how Frank Lloyd Wright's work became corrupted.

Technology

Blocked by the Great Firewall of China

A small claim to fame, the time when I was blocked by the Great Firewall of China. Exactly how controversial were my opinions?

Tunes

Giuseppe Ottaviani live performance on A State of Trance

Watching Armin van Buuren geek out to this live performance from Giuseppe Ottaviani is pretty cool.

Principles

A few things I hold to be true

These are the truths I hold to be true. They're personal to me and how I live my life. You should have your own. You will, at least, know where I'm coming from.

Principles

Principles by Ray Dalio

I'm currently reading Ray Dalio's new book Principles. Rather than write a review—for a book already reviewed numerous times—I'll update this post as I read.

Principles

Vex Robotics at Willow Glen Middle School

I have seen first hand how local communities impact the lives of students outside the classroom. I'm proud to mentor my local school's robotics team.

Principles

How do you know you're right?

Ray Dalio updates Principles. He discusses how to test the validity of what we hold to be true.

Tunes

Listening to #ASOT831

Great new release this week from Above & Beyond, called My Own Hymn. Another high velocity episode of the greatest trance radio show on the planet.

Creativity

Why I migrated from WordPress to Ghost CMS

WordPress is an amazing project and I happily blogged with it for a long time. In this post I explain why I switched to Ghost for my personal blog.

Business

Listening to Masters of Scale feat. Sheryl Sandberg

Great scale leaders know how to pivot. Every day, there are new competitors, new threats, new opportunities. There’s no simple, straightforward set of marching orders.

Business

Listening to Masters of Scale feat. Mark Zuckerberg

If you’re Steve Jobs, you can wait for your product to be perfect. For everyone else, if you’re not embarrassed by your first product release, you’ve released it too late.

Business

Listening to Masters of Scale feat. Brian Chesky

If you want your company to truly scale, you first have to do things that don't scale. Hand-craft the core experience. Serve your customers one-by-one. Then figure out how and what to scale.

Haiku

Issa: Winter seclusion

I enjoy this poem for the lesson it teaches about patience. It is often in these moments, listening "to the rain in the mountain," we learn a great deal about ourself.