Marketing

Customers aren't inside your building

The only way to understand humans, is to spend time with humans. Why do marketers work within the confines of four walls?

Technology

Solving the last mile, just not with scooters

Scooters are the craze du jour, littering the streets of our cities. Why then are VCs pumping hundreds of millions into scooter apps?

Tunes

Trying to leave something behind

Blame an average movie about an accountant assassin for my discovery of Sean Rowe, but that's how it went down.

Business

Competing with last best experiences

How United blew their one shot at capturing a high value customer from Delta. One shot to deliver exceptional customer experiences.

Technology

Tiny #1 in G2 Crowd Summer Grid Report

Very proud of the marketing team at Tiny. TinyMCE remains the #1 WYSIWYG editor in G2's Summer Grid Report.

Marketing

Product teardowns are quick-win content marketing

Content marketing is overdone. To death. Here's the approach I'm taking at Tiny to create relevant, interesting content.

Technology

Another TinyMCE update v5.0.5, improves i18n

Here's a very brief post I wrote about the latest update to TinyMCE, including internationalization (i18n) improvements.

Marketing

A great product meets a great brand

Very proud of the marketing team at Tiny, where we are #1 in G2 Crowd's 2019 Spring Grid Report for WYSIWYG editors.

Creativity

What is high school for? Probably not what is required!

In 2011, Seth Godin asked, What’s high school for? It was a prescient challenge to the status quo, that nearly 8 years later is more relevant than ever.

Tunes

Listening to Cataplexy by Paul Mac

A long-time Paul Mac fan, from back in the Itch-E and Scratch-E days, it's always a joy to hear new tunes from one of Australia's electronica pioneers.

Marketing Featured

Introducing Marketing, Minified (for teams of one)

Welcome to Marketing, Minified. Best practices to help you build a scalable, process-driven marketing function that runs by itself.

Marketing

A go-to-market worksheet for product marketers

Before you start marketing anything, your product team needs to answer these questions. If they can't, you're dead in the water.

Marketing

Do marketing teams of one really exist?

Superhero marketers not required. Here are 5 things a solo marketer can do to deliver like a marketing team 10 times the size.

Creativity

Steve Jobs' on Hollywood, Silicon Valley and his greatest achievement

What if Steve Jobs' greatest achievement was not the success of Apple? What if it was conquering two industries that have very little in common? This is not well enough understood.

Marketing

An inexpensive marketing analytics tool to help you win any argument

Marketers need to win the attention of not only their audience but the hearts and minds of the C-suite. This tool will help marketing teams of one do it.

Marketing

Data ratios are a marketer's secret weapon

There are many ways to segment your marketing data to measure program success. To better understand business impact, use ratios to bring context and meaning to your data.

Marketing

Balancing cold hard reality and eternal optimism

What does Harry Potter have to do with marketing? Turns out, plenty. Especially if you're focused on the wrong numbers.

Marketing

How to develop unique value proposition in competitive markets

Find a niche and build a product that solves the challenges specific to that vertical. It is very difficult to build a product for a horizontal market, let alone scale the marketing ($$$$$).

Technology

Blockchain for new media content rights and creators

Is the music industry learning, or not, from past mistakes resisting new technologies like blockchain?

Business

What entrepreneurs can learn from a Formula 1 world champion

With the United States Formula 1 Grand Prix upon us this weekend, entreprenuers wouldn't typically expect to get sage advice from a motor racing driver. In a recent interview with the BBC, multi-times World Champion Lewis Hamilton shared a few relevant thoughts.

Marketing

When you think you don't have a marketing stack but it actually looks like this

This is what a pretty simple marketing stack looks like nowadays. The idea that marketing "isn't technical" is remarkably inaccurate. Let's take a look.

Marketing

The best marketing since 1984

Imagine you market one of the world's most iconic companies. The CEO says, "I need you to persuade the world to buy a product they don't want."

Marketing

Why stability matters to marketing

In this week's episode of the SaaStr podcast, Shan Sinha explains how iterating on their business model placed a huge tax on the organization, especially the growth function.

Principles

This guy changed my life and can change yours too

I'm always thinking. Shower, driving, working, writing this ... It's not healthy. Here's what I did about it, how it saved my life, and could save yours.

Creativity

It's time to redesign the open plan office

I work in an open plan office. Not one executive office, just a big space circled by meeting rooms. Here's how Frank Lloyd Wright's work became corrupted.