Technology Advanced battery technology to define strategic advantage Advanced battery technologies means more than fast charging electric vehicles.
Economy Transitory inflation becomes permanent consumer reality Economists can posit that tariff induced inflation is transitory, but it feels very real to consumers.
Marketing Great marketers have an arbitrage opportunity There's a significant arbitrage opportunity for great marketers: education and fundamentals.
Economy Is Fannie Mae's blacklist the start of a correction? Condo owners face devastating value losses as buyers can't secure financing or insurance.
Economy The wait-and-see economy presents downside risk A "wait-and-see" economy bodes ill for small business and 80% of all U.S. employment.
Marketing The finance rationale for brand investment Brand marketing delivers results CFOs value, like pricing power and above category margins.
Marketing Differentiation: a finance optimization strategy Mature marketers see brand differentiation as a financial optimization strategy.
Business Brand: A strategic edge for companies in transition How to transform your go-to-market mechanics while navigating 2025's market volatility.
Economy Economic consequences of affluent spending contraction What happens if the top 10% of wealth owners pull back spending by 10%? Recession.
Business Marketing's Chicken/Egg Investment Paradox Do marketing investments drive growth, or does growth beget marketing investment?
Marketing Are Fortune 500 CMOs on the chopping block? Marketing leadership sits in a precarious position. Only 71% of the F500 have a CMO.
Business Starbucks returns to its brand roots to grow Can Starbucks balance efficiency with its “premium, personalized” brand promise?
Marketing OKX-McLaren partnership bet pays off, rewards patience OKX looked for a distressed asset rather than overpaying for a winning brand. The bet paid off.
Business When tech ambition meets agricultural reality Larry Ellison dropped over $500 million trying to revolutionize agriculture. What can we learn?
Economy Trade war & tariffs expose U.S. small business Will tariffs drive a barbell economy? It's starting to look like economic Darwinism in action.
Economy Apollo says inflation looks sticky – very sticky Inflation isn't retreating to the Fed's 2% target as hoped. Is 3% the new floor and is it harmful?
Principles Embrace failure as a growth opportunity The Bear. S2, E7. Forks. 34 minutes of inspirational TV up there with Tony Soprano's existential crisis prompted by ducks in his pool.
Marketing Marketing is hard, so let's cut the judgement "If you’re not in the building, you don’t really know," and other memorable quotes.
Marketing Did Starbucks really ditch their CMO role? Don't believe the media hype. Marketing power in fact increased at Starbucks.
Principles Resolute Acceptance & lessons from Hagakure Business is akin to war. Battlefields constantly shift. Hagakure teaches us to act decisively, without fear of failure.
Marketing Future Demand, Part 1, Types of Demand Future Demand. The most important recent work explaining the power of brand.
Marketing The Individual Contributor Marketing Director Master strategist meets individual contributor. They're a marketing unicorn.
Marketing What marketers can learn from software developers Marketing and software development seem worlds apart. They're closer than you might think.
Marketing Every dev marketing hire should write docs Three reasons why every new developer marketing hire should write technical docs.
Business Roger Martin on Strategy, WTP & HTW Roger Martin discusses strategy with Jann Schwarz at the B2B Institute.
