Why resilience matters more than predictability in 2025 Four themes to reorient your business in 2025.
Business When data driven is data blind and the ethnography fix Competitive advantage belongs to those who integrate the big data and ethnography.
Business Recession red flags flash while markets seek silver lining The normalization of structural economic inequality is driving negative consumer sentiment.
Marketing Digital ad growth to slow on consumer confidence Ad growth slowdown an opportunity to reset digital advertising spending waste driven by programmatic fraud.
Business The COVID trust deficit & why you should worry 40% of Gen-Z feel left behind and that they are angry at the rich and powerful. This is a crisis.
Business Is a border policy supply-side labor crunch coming? A significant decrease in "border encounters" could drive persistent service industry inflation.
Technology Advanced battery technology to define strategic advantage Advanced battery technologies means more than fast charging electric vehicles.
Business Transitory inflation becomes permanent consumer reality Economists can posit that tariff induced inflation is transitory, but it feels very real to consumers.
Marketing Great marketers have an arbitrage opportunity There's a significant arbitrage opportunity for great marketers: education and fundamentals.
Business Is Fannie Mae's blacklist the start of a correction? Condo owners face devastating value losses as buyers can't secure financing or insurance.
Business The wait-and-see economy presents downside risk A "wait-and-see" economy bodes ill for small business and 80% of all U.S. employment.
Marketing The finance rationale for brand investment Brand marketing delivers results CFOs value, like pricing power and above category margins.
Marketing Differentiation: a finance optimization strategy Mature marketers see brand differentiation as a financial optimization strategy.
Business Brand: A strategic edge for companies in transition How to transform your go-to-market mechanics while navigating 2025's market volatility.
Business Economic consequences of affluent spending contraction What happens if the top 10% of wealth owners pull back spending by 10%? Recession.
Business Marketing's Chicken/Egg Investment Paradox Do marketing investments drive growth, or does growth beget marketing investment?
Marketing Are Fortune 500 CMOs on the chopping block? Marketing leadership sits in a precarious position. Only 71% of the F500 have a CMO.
Business Starbucks returns to its brand roots to grow Can Starbucks balance efficiency with its “premium, personalized” brand promise?
Marketing OKX-McLaren partnership bet pays off, rewards patience OKX looked for a distressed asset rather than overpaying for a winning brand. The bet paid off.
Business When tech ambition meets agricultural reality Larry Ellison dropped over $500 million trying to revolutionize agriculture. What can we learn?
Business Trade war & tariffs expose U.S. small business Will tariffs drive a barbell economy? It's starting to look like economic Darwinism in action.
Business Apollo says inflation looks sticky – very sticky Inflation isn't retreating to the Fed's 2% target as hoped. Is 3% the new floor and is it harmful?
Principles Embrace failure as a growth opportunity The Bear. S2, E7. Forks. 34 minutes of inspirational TV up there with Tony Soprano's existential crisis prompted by ducks in his pool.
Marketing Marketing is hard, so let's cut the judgement "If you’re not in the building, you don’t really know," and other memorable quotes.
Marketing Did Starbucks really ditch their CMO role? Don't believe the media hype. Marketing power in fact increased at Starbucks.
