Marketing CMO credibility gap: 2x growth claims meet 1x investment reality Marketing leaders claim robust revenue growth while operationally preparing for downturn, creating a strategic tension boards must resolve through rigorous capital allocation frameworks.
Marketing Featured Beyond tactification: reuniting marketing with strategic decision making Companies that separate marketing from strategy are making decisions without market intelligence, leaving growth to pure chance.
Marketing Featured Market misorientation: why go-to-market strategy keeps failing Most executives treat symptoms while the disease progresses: your GTM bottlenecks aren't where you think they are.
Marketing Value over price: how B2B buyers actually make decisions B2B buyers aren't evaluating your price—they're calculating ROI, assessing risk, and navigating internal politics to justify the value you promise to deliver.
Marketing The 1P marketing trap & why many SaaS businesses fail The uncomfortable truth about SaaS and why marketing strategy determines who wins.
Business Costco's BNPL move signals payment transformation The warehouse giant's partnership with Affirm confirms the rise of installment payments.
Marketing A strategic approach to pricing power in recession Pricing is a powerful lever to defend value, signal market position, and avoid discounting.
Business The great knowledge work restructuring Recent job cut data signals the early phase of a fundamental restructuring of knowledge work.
Marketing $100BN black box: your digital ad budget's vanishing act Companies lose billions to programmatic advertising fraud while marketing executives stay silent.
Marketing How to model the financial return of brand investment Marketing isn't exempt from time, risk, or return hurdles. Model brand like capital investments.
Marketing CMOs: marketing is a time-adjusted growth investment Present value logic transforms marketing from narrative to numbers. Your CFO says thanks.
Marketing Brand marketing is a capital investment—treat it like one Reframe brand as a high-return asset. Learn to model marketing using future value and IRR.
Marketing Featured Why marketers must prioritize the CFO relationship Only 19.8% of B2B marketers prioritize the CFO relationship. Not serious people.
Business Today's GTM capital allocation defines future growth Today’s revenue reflects yesterday’s GTM bets. Time to understand marketing time lag.
Marketing Marketing is growth capital allocation, not opex Marketing isn't opex. It's growth capital with a time lag. Allocate resources with GM-level discipline.
Business Growth without growth: a flatline economy playbook Recession risks dominate headlines. It's time to rethink growth in a slow, flatline economy.
Economy Strategic uncertainty failed & the global system knows it Power is shifting. A new global system is taking shape—beyond Washington’s strategic horizon.
Marketing Marketing framing vs financial reality & customer respect Empower wants you to think they have a secret to boosting your savings. Consumers deserve better marketing.
Business Goldman's Rob Kaplan unpacks Trump economics Unpacking Trumpenomics and the challenge of five massive, concurrent economic changes.
Economy Quiet ports matter more than the stock market right now Is a freight recession is here? Container volumes are falling, trucking firms folding, and growth risk rising.
Marketing The marketing time machine doesn’t exist, sorry Marketing is not magic. It's just math. Marketing works, just not like a vending machine.
Economy America's Bud Light moment is a warning to the West The West is bracing for a Chinese crisis. But are we ready for Chinese success?
Tunes To leave something behind: A haunting song about meaning Sean Rowe's "To Leave Something Behind" has many wondering the song's meaning. My take.
Business Myth of the omnipotent CEO undone this earnings season What use is a $30M CEO who can't offer guidance when the seas are choppy and the horizon foggy?
Principles Ray Dalio summarizes the driver of U.S. realpolitik Ray Dalio questions whether the U.S. can manufacture. Highlights education gap.
