Business Why most marketing advice fails mid-market firms Most growth strategies fail by ignoring company identity. Learn why diagnosis—not reinvention—is the key to allocating capital effectively.
Business An introduction to brand investment finance for CEOs Treat brand as a capital allocation, not a marketing line item—strategic investments can drive margin expansion, lower CAC, and boost EBITDA multiples.
Business Rethinking ROI: A CFO’s guide to brand as capital allocation A CFO-focused framework reframes brand investment as capital allocation, enabling better comparisons across strategic uses of cash—beyond ROI—to drive enterprise value.
Marketing Market segmentation in a dual speed economy Most market segmentation assumes people can act on what they believe—but in a fractured economy, capacity matters more than intent
Economy Are we living in the same economy? The economy isn't fractured—it’s dual-geared. Fast-lane professionals and slow-lane workers live in parallel realities. Strategy fails when you assume a shared perception.
Marketing CMO credibility gap: 2x growth claims meet 1x investments Marketing leaders claim robust revenue growth while operationally preparing for downturn, creating a strategic tension boards must resolve through rigorous capital allocation frameworks.
Marketing Featured Beyond tactification: reuniting marketing with strategic decision making Companies that separate marketing from strategy are making decisions without market intelligence, leaving growth to pure chance.
Marketing Featured Market misorientation: why go-to-market strategy keeps failing Most executives treat symptoms while the disease progresses: your GTM bottlenecks aren't where you think they are.
Marketing Value over price: how B2B buyers actually make decisions B2B buyers aren't evaluating your price—they're calculating ROI, assessing risk, and navigating internal politics to justify the value you promise to deliver.
Marketing The 1P marketing trap & why many SaaS businesses fail The uncomfortable truth about SaaS and why marketing strategy determines who wins.
Business Costco's BNPL move signals payment transformation The warehouse giant's partnership with Affirm confirms the rise of installment payments.
Marketing A strategic approach to pricing power in recession Pricing is a powerful lever to defend value, signal market position, and avoid discounting.
Business The great knowledge work restructuring Recent job cut data signals the early phase of a fundamental restructuring of knowledge work.
Marketing $100BN black box: your digital ad budget's vanishing act Companies lose billions to programmatic advertising fraud while marketing executives stay silent.
Marketing How to model the financial return of brand investment Marketing isn't exempt from time, risk, or return hurdles. Model brand like capital investments.
Marketing CMOs: marketing is a time-adjusted growth investment Present value logic transforms marketing from narrative to numbers. Your CFO says thanks.
Marketing Brand marketing is a capital investment—treat it like one Reframe brand as a high-return asset. Learn to model marketing using future value and IRR.
Marketing Featured Why marketers must prioritize the CFO relationship Only 19.8% of B2B marketers prioritize the CFO relationship. Not serious people.
Business Today's GTM capital allocation defines future growth Today’s revenue reflects yesterday’s GTM bets. Time to understand marketing time lag.
Marketing Marketing is growth capital allocation, not opex Marketing isn't opex. It's growth capital with a time lag. Allocate resources with GM-level discipline.
Business Growth without growth: a flatline economy playbook Recession risks dominate headlines. It's time to rethink growth in a slow, flatline economy.
Economy Strategic uncertainty failed & the global system knows it Power is shifting. A new global system is taking shape—beyond Washington’s strategic horizon.
Marketing Marketing framing vs financial reality & customer respect Empower wants you to think they have a secret to boosting your savings. Consumers deserve better marketing.
Business Goldman's Rob Kaplan unpacks Trump economics Unpacking Trumpenomics and the challenge of five massive, concurrent economic changes.
Economy Quiet ports matter more than the stock market right now Is a freight recession is here? Container volumes are falling, trucking firms folding, and growth risk rising.
