There are days when we all question why we do what we do. I hope though that you love your work and life as much I as do mine. If not today, then most of the time.
My workday is preoccupied by marketing things. Growing a company and doing it within certain constraints. This isn't new, isn't a complaint, and in fact reflects the reality of most marketers. Whether time, money, creativity, there's always a constraint.
Why is why I posted the comment below on LinkedIn, as a shout out to every marketer doing their best with what they've got. It is a reminder to all of us that when we visit a website, or see a social media creative, or some other marketing execution that isn't great, that there's probably a much better marketer doing the work than the constraints allow.
An appropriate retort is, "operate within your constraints." And you'd be correct. So this post is both a reminder to cut other marketers a little slack, while also reminding ourselves to operate within the constraints.
I am mindful that every marketer (I know) sets out to do great work. That we all operate with constraints, some greater than others.
When I see a creative that’s off or copywriting that would benefit from another round of revisions, I assume they know that too.
If that’s you. I get it. Respect ✊
The only practical advice I have is to do less and make it great.
Brand differentiation and distinctiveness is your competitive advantage. Get creative.
You'll find me on LinkedIn here.
As always, it is a great time to be a marketer, especially if you are given the resources you need to be successful. Good luck to us all.