Market Orientations | Signals & Strategy | COLLINGS&CO
  • Home
  • Business
  • Marketing
  • Contact (LNKD)
Marketing

The power of search & social marketing

Search vs. Social? The team at MDG Advertising created a fantastic infographic highlighting the collective power of social and search marketing.

  • Robert Collings

Robert Collings

26 Mar 2012
The power of search & social marketing

Search vs. Social? The team at MDG Advertising created a fantastic infographic highlighting the collective power of social and search marketing.

social-vs-search-infographic

Infographic by MDG Advertising

Dynamic pricing, efficiency, and the second-best problem

Dynamic pricing, efficiency, and the second-best problem

Dynamic pricing improves allocation efficiency but can worsen total welfare when production externalities remain unpriced.
23 Dec 2025 5 min read
Market architecture: why  growth teams are burning capital

Market architecture: why growth teams are burning capital

Growth teams optimize channels and campaigns while missing the structural dynamics that determine where value actually exists.
20 Dec 2025 10 min read
GTM effectiveness collapsed in 2018, and hasn't recovered

GTM effectiveness collapsed in 2018, and hasn't recovered

B2B buyers changed the game while GTM kept playing by old rules. Except the rules changed a decade ago.
09 Dec 2025 2 min read
Market Orientations | Signals & Strategy | COLLINGS&CO © 2026
Powered by Ghost