Strategy Across Business, Brand and Markets by Robert Collings
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The power of search & social marketing

Search vs. Social? The team at MDG Advertising created a fantastic infographic highlighting the collective power of social and search marketing.

  • Robert Collings

Robert Collings

26 Mar 2012
The power of search & social marketing

Search vs. Social? The team at MDG Advertising created a fantastic infographic highlighting the collective power of social and search marketing.

social-vs-search-infographic

Infographic by MDG Advertising

Rethinking market segmentation in a dual speed economy

Rethinking market segmentation in a dual speed economy

Most market segmentation assumes people can act on what they believe—but in a fractured economy, capacity matters more than intent
02 Jun 2025 3 min read
Are we living in the same economy?

Are we living in the same economy?

The economy isn't fractured—it’s dual-geared. Fast-lane professionals and slow-lane workers live in parallel realities. Strategy fails when you assume a shared perception.
26 May 2025 3 min read
CMO credibility gap: 2x growth claims meet 1x investment reality

CMO credibility gap: 2x growth claims meet 1x investment reality

Marketing leaders claim robust revenue growth while operationally preparing for downturn, creating a strategic tension boards must resolve through rigorous capital allocation frameworks.
19 May 2025 3 min read
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