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Marketing

Insights and ideas on the art of marketing strategy, brand, and messaging for small marketing teams.
Is your marketing a conversation, or one-way dialogue?
Marketing

Is your marketing a conversation, or one-way dialogue?

A few days ago I noted that many book publishing marketing books and blogs ignore the ‘r’ word: relationship. It is a key element in successful marketing.
17 Feb 2010 1 min read
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