A few days ago I noted that many publishing biz marketing books and blogs ignore the ‘r’ word: relationship.
Those same books and blogs also regularly confuse, or disregard, the difference between communication and conversation. Definitional semantics aside, from a marketing perspective communication is a one-way distribution of information while conversation involves a two-way dialogue.
Jeffrey Holton: “It’s all about conversation and relationship.”
Mary DeMuth: “Agreed. Conversation and relationship.”
Ask yourself: are you communicating at your audience or having a conversation with them?
If you’re a popular twitterer (you may have several thousand followers or more), can you have a genuine conversation? Can you really build a meaningful relationship with your audience? The answer is of course yes you can, but it requires a significant amount of skill and a lot of hard work.
Ultimately you’ll only know how meaningful a relationship is when your customers actually buy your stuff.
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