Marketing Digital ad growth to slow on consumer confidence Ad growth slowdown an opportunity to reset digital advertising spending waste driven by programmatic fraud.
Marketing Great marketers have an arbitrage opportunity There's a significant arbitrage opportunity for great marketers: education and fundamentals.
Marketing The finance rationale for brand investment Brand marketing delivers results CFOs value, like pricing power and above category margins.
Marketing Differentiation: a finance optimization strategy Mature marketers see brand differentiation as a financial optimization strategy.
Marketing Are Fortune 500 CMOs on the chopping block? Marketing leadership sits in a precarious position. Only 71% of the F500 have a CMO.
Marketing OKX-McLaren partnership bet pays off, rewards patience OKX looked for a distressed asset rather than overpaying for a winning brand. The bet paid off.
Marketing Marketing is hard, so let's cut the judgement "If you’re not in the building, you don’t really know," and other memorable quotes.
Marketing Did Starbucks really ditch their CMO role? Don't believe the media hype. Marketing power in fact increased at Starbucks.
Marketing Future Demand, Part 1, Types of Demand Future Demand. The most important recent work explaining the power of brand.
Marketing The Individual Contributor Marketing Director Master strategist meets individual contributor. They're a marketing unicorn.
Marketing What marketers can learn from software developers Marketing and software development seem worlds apart. They're closer than you might think.
Marketing Every dev marketing hire should write docs Three reasons why every new developer marketing hire should write technical docs.
Marketing Anti-trends marketing trends for 2023 Few marketers have a good grasp of the basics. This is your competitive advantage.
Marketing Future Demand, Part 6, Brand Building The most important recent work explaining demand generation.
Marketing Future Demand, Part 5, Brand Design The most important recent work explaining demand generation.
Marketing Future Demand, Part 4, Emotion The most important recent work explaining demand generation.
Marketing Future Demand, Part 3, Defining Brand The most important recent work explaining demand generation.
Marketing Future Demand, Part 2, Brand Business The most important recent work explaining demand generation.
Marketing Writing better agency briefs Writing briefs is part of marketing life. Most of us stink. Apparently.
Marketing We're all doing our best, cut a little slack A shout out to every marketer doing their best with what they've got.
Marketing You can learn b2b marketing in school, and should "You can’t learn B2B marketing in school." Another Linkfluencer marketing trope is simply wrong.
Marketing Marketing budget benchmarks A guide to marketing budgets and investments for 2022. Supported by research from Gartner and Deloitte.
Marketing Content marketing, meet the media business Marketers who view their content program as a media property will win in 2022. Here's how to do it.
Marketing Category creation ≠ Demand generation Category creation is not demand generation It's a hard-won skill where better customer experience wins.
Marketing From the music business to tech, Australia to the U.S. I was recently interviewed for the ZAG blog, where I shared my career journey from managing bands to marketing information technology.
