But if subscription services are to gain the scale they need to be viable into the long-term, I believe optimal pricing is somewhere around $3 per month per user for a family-type plan, perhaps $5-8 for individuals.
As it stands, Spotify's Family Plan offers a 50% discount off each extra account. For my family of four, that's $25 per month; $300 per year. Pass!
According to Re/code:
Apple has been pushing the labels for more extensive price cuts. It wants to relaunch the Beats Music subscription service it bought last spring next year, and industry scuttlebutt is that it's trying to get the price cut in half, to $5 a month.
Why I call their Family Plan a fail is that they've gone half way. Why not simply cut the price to $5 for everyone on the plan. Simple.