Seth Godin's self-publishing independence

Seth Godin recently announced that he will eschew traditional publishing models for an independent path. It is a big statement that has made quite a splash in both mainstream media and the wilds of the internets.

Seth of course has a monstrous advantage over most authors simply because he has an established audience, some of whom were ‘found’ using the muscle of his previous publisher.

The same thing happened in the music biz with artists such as Radiohead and Trent Reznor. Few others have been able to replicate their success.

Nonetheless, those authors who choose an indie path are in a much better position than those who choose to sit around hoping an agent and/or publisher will pick up their work.