So the Apple / Beats deal was all about culture and creativity?
Great panel at the Cannes Lions International Festival of Creativity featuring Kanye West, Ben Horowitz and Steve Stoute discussing creativity and culture.
![So the Apple / Beats deal was all about culture and creativity?](/content/images/size/w2000/2017/09/ff45c9393d9c45b782f1.jpg)
Really, really interesting panel at the Cannes Lions International Festival of Creativity last week with Kanye West, Ben Horowitz and Steve Stoute discussing creativity, culture and technology.
They covered a lot of ground, but it was a brief comment by Steve Stoute (~15 mins) and Ben Horowitz (~22 mins) re Apple/Beats and the influence of culture and creativity that I found most interesting.
The entire panel is worth watching if you have the time. And Stephanie Ruhle was an awesome moderator.