/ Apple

So the Apple / Beats deal was all about culture and creativity?

Really, really interesting panel at the Cannes Lions International Festival of Creativity last week with Kanye West, Ben Horowitz and Steve Stoute discussing creativity, culture and technology.

They covered a lot of ground, but it was a brief comment by Steve Stoute (~15 mins) and Ben Horowitz (~22 mins) re Apple/Beats and the influence of culture and creativity that I found most interesting.

The entire panel is worth watching if you have the time. And Stephanie Ruhle was an awesome moderator.



Marketing. Tech. Tunes. Words. Don't believe everything you think.

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