We all like to think we’re special, when we know we're not. We are all unique for sure, but ‘special’ … not so much.

Business and even entire industries like to think they’re special. That they are somehow immune from the immutable laws of business. The book publishing industry is no exception.

There are so-called industry experts who  espouse philosophies I encountered almost a decade ago in the record music business, philosophies that did great damage to the music industry as a whole.

If I were a book publishing executive the last person I’d want advising me on the future of the book biz is someone with a legacy of having worked in the book biz.

Sometimes it pays to take advice from outside your business or industry. You’ll be confronted with ideas you might not find comfortable. It might even be a painful experience.

The alternative—operating in your ‘comfort zone’—is a recipe for certain failure.