We all like to think we’re somehow special. The problem is that we’re not. We’re all unique, but ‘special’ … not really.

Business and even entire industries like to think they’re special; that they’re immune from certain immutable laws of commerce. The book publishing industry is no exception.

There are so-called industry experts who worryingly espouse philosophies I encountered almost a decade ago in the record music business, philosophies that did great damage to the music industry as a whole.

If I were a book publishing executive the last person I’d want advising me on the future of the book biz is someone with a legacy of having worked in the book biz.

Sometimes it pays to take advice from outside your business or industry. It’s usually painful. You’ll be confronted with ideas you might not find comfortable.

But then, operating in one’s own ‘comfort zone’ is a recipe for certain failure.