/ musicbiz

The music biz doesn't have a technology problem

Reading TechCrunch, Gaga manager Troy Carter says the next technology disruption in music will happen in terrestrial radio.

"I think the opening right is figuring out terrestrial radio, that's the one space that Sirius could have done it with subscription radio, but you look at Clear Channel and CBS, it's not what people want. People just get in a car and turn on a local station. It's going to be interesting when you get in your car and you're listening to a 17-year-old kid in Russia.”

TechCrunch

TuneIn in the dash, problem solved, no?

Here's the thing, the music industry doesn't have a tech problem, it has a fundamental business model problem. This is much harder to fix and I agree with Carter's sentiment:

"I don't think tech has screwed the music industry, the music industry has to adjust to change. When people in remote villages throughout the world can access music, it's a good thing."

Aggregated rights owners like record labels and music publishers use copyright to restrict legal access in a world without borders (the internet). They do this under the mistaken belief that this protects their business, when the opposite is true.

RobC

RobC

Marketing. Tech. Tunes. Words. Don't believe everything you think.

Read More