Thanks for checking out my personal blog, taking the time to learn a little more about where I've come from and (hoping that you stick around around) where we're going.

Raised in an entrepreneurial and academic family, my father is a professor of applied mathematics with a PhD in continental shelf wave dynamics. An odd thesis, until you realize the math = generating power from the ocean. My mother owned a garment business, and my earliest recollection of work was with her. That and a daily 5am paper route.

In third grade I "hacked" my elementary school cafeteria to get free ice cream during summer. I had a relatively simple hypothesis and iterating through tests I eventually got to the correct answer. I had a lot of friends that summer.

Beginner's luck (perhaps) that I've taken into a marketing and management career spanning the music industry, book publishing and now software.

Creativity is core to many of the entrepreneurs who inspire me, along with the artists who move the world with their work. I sincerely believe everyone is creative, but I know from experience it takes a certain type of bravery to live by it. Creativity changes the world more than any discipline.

I’m a lifelong musician. Played several instruments for a time. Turning that love for tunes into a music business career, I managed bands signed to Universal and Warner Music. Those were some of the best days of my life.

I then transformed a love of books into Australia’s leading book publishing services business. Clients included global publishers like HarperCollins and Random House. My amazingly talented wife and I co-founded the business: interesting times.

Today, I’m building a marketing career in open source, enterprise software. Marketing to, for and with humans. Humans are endlessly fascinating.

Thinking back to the ice cream saga, there aren’t any hacks Just focused, deliberate, considered work. Experience does make it easier to get to the right outcome significantly more quickly though.

I hope you hang for a while and read some of the posts on the blog. They meander from tech to tunes to words. I also discuss marketing from the perspective of small teams. I call it Marketing, Minified.

If you happen to be in the Bay Area, California, let's grab a coffee.