I was raised in an entrepreneurial and academic family. My father was a professor of applied mathematics with a PhD in continental shelf wave dynamics. I always thought this to be odd thesis, until I realized the math applied to generating power from the ocean. Neat. My mother owned and operated a garment business. My earliest recollection of work was with her. That and a daily 5am paper route.

In third grade I hacked my elementary school cafeteria to get free ice cream during summer. I had a relatively simple hypothesis and iterating through tests I eventually got to the "correct" answer. I had a lot of friends that summer.

Beginner's luck (perhaps) that I've taken into a marketing and management career spanning the music industry, book publishing and now high tech.

Creativity is core to many of the entrepreneurs who inspire me, along with the artists who move the world with their work. Everyone is creative, but it takes a certain type of bravery to live by it. imho, creativity changes the world more than any discipline.

I’m a lifelong musician. Played several instruments for a time. Turning that love for tunes into a music business career, I managed bands signed to Universal and Warner Music. Those were some of the best days of my life.

I then transformed a love of books into Australia’s leading book publishing services business. Clients included the likes of Harper Collins and Random House. My amazingly talented wife and I co-founded the business: interesting times.

Entrepreneurialism is in the blood.

Today, I’m building a product marketing career in enterprise software. Using what’s known as lifecycle marketing I deliver engaging experiences to humans, from first touch to lifelong customers.

The one constant running through my professional career is delivering. Triple-digital growth in owned KPIs, record launches, co-founding new businesses, I get it done.

Thinking back to the ice cream saga, there aren’t any hacks really. Just focused, deliberate, considered work. Experience does make it easier to get to the right outcome significantly more quickly though. Consider that in your deliberations.

Thank you for reading my story. I hope you hang for a while and read some of the posts on the blog. They meander from tech to tunes to words. I also discuss marketing from the perspective of small teams. I call it Marketing, Minified.

If you happen to be in the Bay Area, California, let's grab a coffee.