/ Marketing

Need an inexpensive marketing analytics tool?

If you need to create marketing analytics reports and dashboards, but don't have the budget for Tableau, Microsoft Power BI, or even Klipfolio, I highly recommend Google Data Studio.

The ability to quickly create and maintain reports that aggregate a lot of data in Google Analytics saves a huge amount of time. More importantly, it provides a simple way to graph the data ratios that underpin the majority of my marketing analysis.

I use Klipfolio and Data Studio at TinyMCE. While Klipfolio gives me excellent top level data and trend analysis, Data Studio provides a means to dissect data to prove/disprove hypothesis and better understand our business reality.



Marketing. Tech. Tunes. Words. Don't believe everything you think.

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