The ability to quickly create and maintain reports that aggregate a lot of data in Google Analytics saves a huge amount of time. More importantly, it provides a simple way to graph the data ratios that underpin the majority of my marketing analysis.
I use Klipfolio and Data Studio at TinyMCE. While Klipfolio gives me excellent top level data and trend analysis, Data Studio provides a means to dissect data to prove/disprove hypothesis and better understand our business reality.
Subscribe to Rob Collings Words To The Wise
Get the latest posts delivered right to your inbox