I had reason to catch a peak hour bus to a meeting in the CBD today. Public transport is a wonderful place to view how people consume media.

Of the perhaps 30+ people on the bus only was reading a book. Twelve were doing something on their iPhone. Yep, nearly half the peeps on the bus had an iPhone! Interestingly, there were no iPads or ereaders to be seen.

If you’re the CEO of a media-based business, when was the last time you took a ride on public transport? Do you really know how your customers consume their media?

If not, probably time to take a ride.

Note: I have NO IDEA what people were doing on their iPhone. Perhaps they were looking at album art, skimming a blog, checking their stocks, or maybe reading a book? The point I want to make is not what they were doing, but how they were doing it.