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Every new marketing hire should write docs

Two years ago I had the good fortune to join the company behind the world's most popular open source rich-text editor project, TinyMCE.

At the time I didn't know a thing about WYSIWYG editors, yet within 3 months I had a better grasp on the product than any of the non-engineering or support staff. Without exception! How did I do it? I re-wrote TinyMCE's technical documentation*.

The benefits of writing docs – or doing a similar task – are numerous for both employee and company:

  1. She will get up to speed with the core product at a technical level extremely quickly.
  2. She will need to play around with the product to confirm that what she wrote actually works, thereby obtaining hands-on experience.
  3. She will encounter issues requiring a conversation with the engineering or product team. Technology marketers must be able to speak geek.

The onboarding benefits to the company of new hires doing a task like writing docs, technical whitepapers, etc, are numerous. If you're not doing it, you should.

* For clarity, I wrote all reference docs except the API documentation. I'd need to be one super pro JavaScript developer to execute that successfully.

RobC

RobC

Marketing. Tech. Tunes. Words. Don't believe everything you think.

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