Two of my favorite, long-running TV shows ended this year: HBO’s Entourage and the BBC’s Spooks. I recently re-watched the first series of both programs and was struck by the vibrancy and intensity of each. Sadly though, for me, this had been lost somewhere in the journey of eight and ten years respectively.

I think that over time the producers had perhaps forgotten their program’s context and instead focused on the content.

In business terms context is the why; content is the what.

Both are important but it’s easy to lose touch with the reasons why we started our business and replace the loss with content. This is where most creative businesses start to fail.