airbnb co-founder Brian Chesky completely nailed the disruption fallacy, at least as it relates to the sharing economy, when speaking at the Aspen Ideas Festival:
"Maybe hotels disrupted what we were doing in the first place. People used to stay in homes. We didn't invent that idea."
Marc Andreessen made a similar comment recently about ride sharing services, that in a great number of (mostly developing) countries, people still catch a lift rather than own a car.
Time will show that the business models created to serve the industrial revolution were an historic anomaly.
Mobile will paradoxically return us to a futuristic form of the market bazaar, where there's price and product transparency. Where commerce is significantly more personal, yet potentially global.