After 15 years* working in the entertainment industry I've decided to pivot. It's a big, scary call.

I have been sitting on a process I devised in 2008 that is now of its time. If I don't at least attempt to make this happen there will be regret.

The last time I looked at an industry from the outside, not knowing how it actually works, I felt excited, daunted and humbled. I feel the same way today, albeit tempered with a little wisdom.

I'll let you know how it goes.

  • I worked 15 years in the music biz, six concurrently in book publishing and two concurrently in online 'new media' publishing (as it was back then).

The startup crashed and burned and I returned to marketing in 2015. This time for a technology company solving really interesting challenges for content creators and developers building solutions for them.