I received an email from a biz partner the other day, forwarding a post from copyblogger, How the Buddha solved his marketing problem. It’s an interesting and not particularly time consuming read.

Here are some of the take-aways:

1. Don’t try to reach everyone: focus on the people who actively want what you’re offering.
2. Telling the truth is not enough: it’s up to you to cut through the mental clatter and persuade your customers of the value of your offer.
3. Packaging makes a difference: if you provide a complex or sophisticated product, break your pitch down into simple elements when talking to prospects. Give prospects three key benefits … explain the fine details later.
4. Positioning is critical: position your message so that it stands out from the crowd.
5. You need an effective business model: if you want to survive in this hybrid economy, you’ll need a purpose that goes way beyond making money. You’ll also need to be genuinely generous.
6. Community is the bedrock: one of the first steps you should take (in founding your biz, or doing something of lasting value), is to find your village of like-minded people–the people you can help and support, and who will help and support you in their turn.

As I say, it’s worth the read if you’re interested about marketing 2011+ style. It’s a brave new world.