Expectations

Two posts on expectations in the past week or so interested me. One from Seth Godin, The paradox of expectations, and the other from soprano and author Lisa Bell, 1% expectation.

Godin argues:

Low expectations are often a self-fulfilling prophecy… High expectations, on the other hand, will inevitably lead to disappointment… Perhaps it’s worth considering no expectations. Intense effort followed by an acceptance of what you get in return.

Bell writes:

Imagine if we only expected one per cent change in effort from our children daily. Only one per cent change in effort from our partners when they walk through the door at the end of a hard day… Would it immediately take away the unnecessary, unrealistic stress that we place on our family life to expect 110% from everyone on everything 365 days of the year?

Godin suggests that in our work we abandon expectations entirely to focus on the work itself, entirely. While Bell, taking a view on interpersonal relationships, asks us to change our expectations of others, which invariably means we need to change the expectations we place upon ourselves.

Would freeing ourselves from expectation, working hard and accepting that things are as they are, profoundly and positively impact most people’s lives?

The dichotomy, if there is one, is that this doesn’t mean we abandon planning or move through our life without a vision. But there is clearly a difference between living life in the present and not.

Can you handle the truth?

In a recent post titled Can you handle the truth?, Neil Patel blogged about the need to be able to openly receive the ‘truth’ (whatever that actually means) if we’re to grow a business.

He wrote:

Do you know what separates good entrepreneurs from great ones? Some say it’s the ability to learn from mistakes, but I think it’s the ability to handle the truth.

It doesn’t matter how smart you are or how good you are at executing, if you can’t handle the truth you’re in for a treat. At the end of the day, would you rather have someone sugar coat things to you…

or…

Would you want someone to be straight up with you?

What matters is not what we say, but how we say it. Many people mistakenly believe that being direct means they are allowed to be (or have to be) an asshole. To be blunt (because we’re dealing with the ‘truth’ here), that’s straight up laziness or in a business environment corporate sociopathy.

The ‘truth’ and compassion are not mutually exclusive.

Following on from interviewing Jay-Z on “The Tanning Effect”, Steve Stout chats with Interscope’s Jimmmy Iovine about Rolling Stone’s first hip-hop cover with Snoop Dog and Dre and other interesting factoids.



Steve Stout interviews Jimmy Iovine

Steve Stoute, author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, music biz and advertising supremo talks with Shawn “Jay-Z” Carter.

Steve Stoute interviews Jay-Z

A Year With No #Beer redux

This year I conducted a social experiment on myself. I decided to not consume alcohol or coffee* to see what impact it had on my life. Would I achieve the things I had failed to achieve? Would any ‘problems’ be solved?

The answer is no. All I can say is that I am happier and healthier, which is manifestly a good thing.

So what’s the difference between those who achieve their goals and those who don’t? Focus. Nothing more, nothing less.

The trick then is learning to focus on our work without abandoning our lives (by which I mean family, loved ones, worldly and cultural experiences); learning to focus without becoming a corporate sociopath; learning to focus without becoming a prima donna.

Focus is a (proverbial) coin with two sides: one creative, the other destructive. Learning to focus is my goal for 2012, starting today.

And as for the exercise challenge I set mid-year. Epic fail.

* I did allow myself the odd Pepsi but I have realised that consumption of the caffeine, and no doubt gigantic volumes of sugar, in carbonated cola drinks isn’t such a super idea either.

Knowing when to abandon great art

An acquaintance once noted that ‘great art is never complete, only abandoned’. Knowing when to abandon our art and offer it up to the world—even though it may be flawed, incomplete or not fully articulate our vision—is perhaps the most important lesson the creator has to learn.

In-built mediocrity and letting go

Being ‘good enough’ is pretty easy. We don’t need to strive to better ourselves each and every day. It’s safe. Goals are achieved. Progress is made. No-one really gets hurt. Except of course that’s not true.

For most of us, good enough is, well, good enough. We never achieve the heights of which we are capable, and we avoid the painful lows involved in getting there. Perhaps it’s out default mode?

Whatever our endeavour we should always be asking ‘is this good enough’? I have found that the answer is always a resounding ‘no’.

The secret to creative success is therefore knowing when to let go.

Context vs Content

Two of my favourite, long-running TV shows ended this year: HBO’s Entourage and the BBC’s Spooks. I recently re-watched the first series of both programs and was struck by the vibrancy and intensity of each. Sadly though, for me, this had been lost somewhere in the journey of eight and ten years respectively.

I think that over time the producers had perhaps forgotten their program’s context and instead focused on the content.

In business terms context is the why; content is the what.

Both are important but it’s easy to lose touch with the reasons why we started our business and replace the loss with content. This is where most creative businesses start to fail.

Coldplay understands streaming sux

Coldplay seemingly knows that music streaming services turn recorded music into a nickel and dime game. (My view here, and here.) Why do the majors love Spotify? Aside from an ownership interest, they know that streaming rocks if you’re an aggregated rights holder.
But it plainly sux if you’re a songwriter and/or recording artist.

A tune from the amazing Lisa Bell

Debut CD out through Quietspace Music, 22 November 2011.

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