I worked in the music biz for over a decade. I learnt a thing or two about ‘platforms’ – the buzz word in internet marketing – and how pointless they can be if there’s no-one actually at your gig.
As important as building a strong platform from which you can preach your message is, having a relationship with your fans – your paying customers! – is more important than the means from which you speak your truth.
Smart cookies in the music biz worked out long ago that the most valuable asset an artist has is their relationship with their fans. Investors, such as record labels, book publishers and the like, are now starting to fully understand just how much that relationship is worth. You’ll hear a lot more about ‘eyeballs’ in the coming months.
Interesting thing no doubt, this platform of eyeballs.