US Patent Office greenlights Facebook “face” trademark

Techcrunch noted in a recent post that the US Patent Office had approved a trademark application by Facebook on the word “face”.

Working in the creative industries as I do the one thing that constantly amazes me is how few participants understand the central economic principles of their industry: IP. Unique trading names go un-trademarked, processes without patents, brand equity not well managed (if at all).

Those who protect their work control their work.



Founder guy. <a>@sallycollings</a> fan + <a href="">@F1</a>. Foodie. Muso. Tech. Tunes. Words. Aussie!

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