Seth Godin’s post today was titled Unreasonable. He wrote:

The paradox of an instant, worldwide, connected marketplace for all goods and services:

All that succeeds is the unreasonable …

In fact, unreasonable is the new reasonable.

The point of Seth’s post is to highlight the need to be exceptional. But I dismiss without prejudice that unreasonableness is acceptable, particularly if one defines it as:

not guided by or based on good sense

or …

beyond the limits of acceptability or fairness

I am reminded of this quote when contemplating whether Seth could (should?) have been more careful with his words:

Handle them carefully, for words have more power than atom bombs.
— Pearl Strachan

Be exceptional. Be great. Be kind, wise and respectful. But being unreasonable, while it might actually get you places (sometimes), isn’t cool.