Just in case you missed my post on metadata and dumb books, a reminder of its importance from Kate Eltham who at the conclusion of the Tools of Change conference in New York wrote on her blog Electric Alphabet:

Many presenters identified the awesome power of high-quality metadata for e-books, with potential gains in every area from workflow to inventory management, marketing and even the development of new markets or revenue streams. Metadata goes hand in glove with analytics. It powers the tools that enable us to understand how the market is responding to our digital publishing efforts.

Kate’s post is worth reading and it’s the only one I’ve read to date which has gone beyond providing anything but a superficial analysis of TOC2010. Thanks Kate!