sethgodin Shorter Say what you need to say, then leave. Less is actually more, and the length of your speech or your document has nothing at all to do with your impact or your status.
bookbiz How book publishers can change their own future Great quote from Seth Godin on how bringing entrepreneurialism to publishing could save the major publishing houses.
sethgodin Godin on creating lasting value Consistently showing up on the radar of the right audience is more highly prized than reaching the masses, once then done.
Marketing When should we add marketing? In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes. Marketing is the first thing we do, not the last.
bookbiz Has Godin nailed the future of publishing? Question for the day is whether Seth Godin has nailed the future of book publishing? If so, where is the inflection point at which consumers pay for content? I think macro industry models
bookbiz Piracy and lost sales I was reading a post from Seth Godin recently where he discussed the correlation between selling and reading in the pre- and post-internet eras. He concluded with a footnote worthy of further discussion:
sethgodin Using technical proficiency as an excuse for not shipping In another exemplary post today (Self truth (and the best violinist in the world)) Seth Godin today considered a frequent failing of many who use technical proficiency, or lack thereof, as an excuse
sethgodin Expectations Two posts on expectations in the past week or so interested me. One from Seth Godin, The paradox of expectations, and the other from soprano and author Lisa Bell, 1% expectation. Godin argues:
sethgodin The future of work Seth Godin nails the future of work in his post, The forever recession (and the coming revolution), except of course he’s talking about the work that needs to be done today. He
bookbiz Seth Godin on author scarcity and souvenirs Can’t remember the last time I blogged. Been way to busy with my head down sorting out some troubled business interests. It has been an object lesson in not investing emotionally in
Business #Godin on dependency on external #motivation Set Godin nails his daily post, Dependency on external motivation. Really worth a read if you have any inspiration to a life outside your carefully created box. As jobs turn into projects, the
sethgodin Seth Godin on game theory and free Very important blog post from Seth Godin today, The game theory of discovery and the birth of the free-gap. It’s a must read. Most people, most of the time, don’t buy
sethgodin Godin on the 'Taskmaster Premium' Seth Godin writes: How much are you paying for the privilege of having someone else tell you what to do? … We happily give up our freedom and our income in exchange for having
bookbiz Seth Godin on the future of libraries Seth Godin, discussing the future of libraries and ipso facto book consumption: The library is no longer a warehouse for dead books. Just in time for the information economy, the library ought to
bookbiz The secret of publishing success Seth Godin: No one wants to pay for a PDF if they don’t know who wrote it and what’s in it. Without the filter and imprimatur of a publishing house, we
sethgodin Seth Godin on effort Seth Godin on effort: The thing I care the most about: what do you do when no one is looking, what do you make when it’s not an immediate part of your
sethgodin What's high school for? Seth Godin asks What’s high school for? Can you check off his ten questions in your biz life?
Books Can a free book be a bestseller? I love free stuff, particularly when it comes recommended by someone whose opinion I trust. Hence a free copy of Steve Pressfield’s new book Do The Work landed on my Kindle yesterday
sethgodin Small details I received an email from Seth Godin’s team the other day advising me that a free download of the Poke the Box PDF workbook was available. Cool! The mail noted that subscribers
Books Purple Cow #1 Seth Godin writes in Purple Cow: Instead of trying to use your technology and expertise to make a better product for your users’ standard behavior, experiment with inviting the users to change their
Books Godin’s Purple Cow I’ve belatedly started reading Seth Godin’s Purple Cow. A really enjoyable and easy read. Seth has some interesting things to say about marketing in the 21st Century and over the next
sethgodin Seth Godin publishing event Seth Godin is running a very limited publishing event in New York early 2011. At $650 it’s not inexpensive but it looks like great value. The new dynamics of book publishing, a
sethgodin Let Seth challenge your thinking I’m not always on the same page as marketing guru Seth Godin, but I am always challenged by his writing. If you’re the type of businessperson looking to transform your thinking
sethgodin Mediocrity I recently challenged a client that the standards they had set for the performance of our work were not being reciprocated. Suddenly they’d gone from wanting “the best” to being quite comfortable
