Seth Godin

Seth Godin nails the future of work in his post, The forever recession (and the coming revolution), except of course he’s talking about the work that needs to be done today. He writes: Job creation is a false idol. The future is about

Very important blog post from Seth Godin today, The game theory of discovery and the birth of the free-gap. It’s a must read. Most people, most of the time, don’t buy things if there’s a free substitute available. A hundred million

Seth Godin writes: How much are you paying for the privilege of having someone else tell you what to do? … We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.

Seth Godin on effort: The thing I care the most about: what do you do when no one is looking, what do you make when it’s not an immediate part of your job … how many push ups do you do, just because you

I received an email from Seth Godin’s team the other day advising me that a free download of the Poke the Box PDF workbook was available. Cool! The mail noted that subscribers to The Domino Project had already received the workbook link. The

Seth Godin is running a very limited publishing event in New York early 2011. At $650 it’s not inexpensive but it looks like great value. The new dynamics of book publishing, a practicum with Seth Godin.

I’m not always on the same page as marketing guru Seth Godin, but I am always challenged by his writing. If you’re the type of businessperson looking to transform your thinking about how you engage your audience you really should subscribe to

I recently challenged a client that the standards they had set for the performance of our work were not being reciprocated. Suddenly they’d gone from wanting “the best” to being quite comfortable with “OK”. The thing about building and then protecting brand equity