Positioning your biz in the wilds of the internets

How do you position your business if you have exposure to the internet? Business-to-business? Business-to-consumer?

The problem with these definitions is that the internet is C2C, i.e. consumer-to-consumer.

I’ve talked about this before (in a round about way). Users of digital media can equally be creators, marketers, distributors and retailers. Linear business models simply don’t work on the net.

There’s a reason Facebook is so huge: they understand C2C.



Founder guy. <a>@sallycollings</a> fan + <a href="https://twitter.com/f1">@F1</a>. Foodie. Muso. Tech. Tunes. Words. Aussie!

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