I recently outsourced several elements of our production workflow to an Indian firm. We looked at several businesses and were in constant communication with them during the trialling of their services.

What I find really interesting is that these Indian guys continually want to be my ‘friend’. Where do they get this stuff? Is it cultural? Or are they reading from the same MBA notes?

There are no friends in business, particularly at the start of the relationship. What I want from a supplier is that they do what they promise and don’t go to ground when things go wrong. If that happens regularly enough then maybe a friendship will emerge, but that takes a long, long time.