‘Like no other human activity reading opens up our imagination.’ So says the non-profit New Zealand Book Council, which has a mission ‘to inspire more New Zealanders to read more’.

If this quite amazing stop-motion animation can inspire those of us who love books, there may well be hope in connecting with those who read little.

The project was produced by Colenso BBDO and animated by Andersen M Studio.

New Zealand Book Council: Going West from Kreatif360 on Vimeo.