Pimp My Novel downs the gloves and asks for a bare-knuckle fight:

I’ve written more posts than I can count on the tragical comedie of ye olde self-publishinge, and some of you have not been afraid to tell me what’s what when it comes to printing and selling your own books.

So, prithee, convince me, dear self-pubbers: why are you so sold (pun intended) on self-publishing, and why (or in what specific cases) do you think it should be considered a viable alternative to traditional (Big Six, indie, or otherwise) publishing?

Have at it!

Um, because some authors don’t trust a third party who fails to keep their promises … perhaps?