You’ll find lots of information on the internet about marketing your book; from the tools to use to the basic principles. What you’ll rarely see is mention of the ‘r’ word: relationship.

The purpose of marketing is simply this: to build meaningful, long-term relationships with your readers.

So forget about the tools you’re using (and stop worrying about whether you’re up with the latest trends) and start building relationships; meaningful ones, ones that result in sales.