Inside an investor's head rcadmin Founder guy. <a>@sallycollings</a> fan + <a href="https://twitter.com/f1">@F1</a>. Foodie. Muso. Tech. Tunes. Words. Aussie! More posts by rcadmin. rcadmin 15 Apr 2010 • 1 min read Hugh Mason of Pembridge Partners (UK) spoke this morning at the creative3 forum and gave us an insight into the venture capitalist’s head. There were only two things in there: risk and reward. Whatever you’re pitching and to whomever you are making the pitch, Hugh’s advice is well worth remembering.