Apple’s rumoured iCloud is supposedly landing soon, for not a lot more than $25 per annum. If true, it’s a good deal for users: possibly all the music they could want to stream, where ever they are, whenever they want.

But as I’ve said and written before, this turns recording into a nickel and dime game. That’s fine for aggregated rights owners, like the major recording and publishing houses, where billions of dimes becomes serious cash. It’s why Blavatnik is smart in buying WMG and why he should buy EMI.

But for the creators, they’re about to get seriously fucked over. There needs to be another way to monetize recorded tunes. (More on that another time.)