We have a saying at the firm that we don't look for good ideas because they are things that everybody thinks are good ideas, and everybody's doing them or it's already done and it's not really a breakthrough.
We look for things that look like bad ideas that are actually good ideas underneath, because it's those ideas that everybody dismisses.
All innovation looks crazy at the time it's made because that's what breakthrough thinking is, it's something that nobody else can see. It's something that's just not obvious.
The great thing about the world right now, in my opinion, is the ability for very small groups of people, or even individuals, to make breakthroughs that impact everybody and really advance the world.
It never looks like, "Oh yeah, that looks like a genius idea." It always looks like, 'Why would you do that?" and then, "Oh my god, that changed the world."
If you're working on an idea that receives a lot of "why would you do that?" I empathize! Hang in there.
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