Create meaning to make money

Props to i.lab incubator for the tip to this 2004 video from Guy Kawasaki about founding a business on ‘meaning’ before money.

Having just spent the past few days at the creative3 forum, where investment in the creative industries has been top of mind, this is timely to say the least.

rcadmin

rcadmin

Founder guy. <a>@sallycollings</a> fan + <a href="https://twitter.com/f1">@F1</a>. Foodie. Muso. Tech. Tunes. Words. Aussie!

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