/ Copyright

Content has no value

Uber agent Ari Emanuel's act at last week's D10 conference was fun to watch, but he has one thing fundamentally wrong: content has no value.

Yes, content has end user utility (I love certain programming for instance, Breaking Bad anyone?) but those of us engaged in the creative industries extract our return from a very specific point in the value chain, not from the content itself.

Failing to understand this is a root cause of the conflict between Hollywood at Silicon Valley. We should at least get this right.

Here are highlights from the session:

RobC

RobC

Marketing. Tech. Tunes. Words. Don't believe everything you think.

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