/ musicbiz

Closed vs. Open music apps

Universal Music Australia today launched their Getmusic app in conjunction for Windows Phone 7. If punters bought music because it was released by a particular label* then this makes sense, otherwise it’s a folly and I don’t see it driving business growth.

  • This might work for a niche label, publishing house, etc, where there’s consumer buy-in to the brand.
rcadmin

rcadmin

Founder guy. <a>@sallycollings</a> fan + <a href="https://twitter.com/f1">@F1</a>. Foodie. Muso. Tech. Tunes. Words. Aussie!

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