Posts from the “music biz” Category

Getting old and the business of music

A good bud of mine recently blogged I am Officially Getting Old…, when deciding whether to fork out A$110 to see Ice Cube at a club show (you read that right) in Melbourne or do other stuff with the cash, like:

# imagine the dinner I could have at a lovely Italian restaurant with my wife & son for $110, or
# I could buy 3 cubic meters of good soil for my veggie garden for less than $110!!!

He also added:

# it’s a week night, so I will be tired the next day for work

Notwithstanding my friend pondering his appreciating chronological state of being, what does this say about the business of music?

It is little wonder the industry is in such a parlous state when a club show for an artist such as Ice Cube costs $110. [I wouldn't call myself a fan but I do own a couple of his recordings.] Having worked in the biz for more than a decade I understand why it would cost that much, but I also know that only hard core fans will pay that much. It’s not a great growth strategy.

Industry king maker Irving Azoff recently tweeted:

@irvingazoff so if you want ticket prices to go down stop stealing music.

Hard to argue with the logic if a record company remains the pinnacle investor in the industry. Perhaps that’s the problem. The industry needs not just a new investment paradigm but also a new investment vehicle.

Value chain myopia

This from the LA Times:

Over the years, continued Rapino, the music business in general and Live Nation in particular (referring to Stewart), “started to forget along the way that our job in the value chain is to kind of connect Dave and his fan, and make sure that experience and product is good. And I think what’s happening in the music business on the concert side — this is the first year in 20 years in which the industry is starting to feel kind of a push-back from the consumer. And it’s all about what you would think: We’re charging too much at the door; we’re charging too much for a service fee; we’re not being creative along the process in the delivery of the product. We’re letting you do all the creativity and then kind of wrapping it up in a noncreative way.”

Most of those engaged in the business of music never understood where they actually sat in the value chain. If they did the industry wouldn’t be in the condition it’s in …

Scary music biz numbers

I have long admired the work of Paul Resnikoff over at Digital Music News. Impartial, well balanced and thoughtful analysis of the music of business … er, music business.

As I played music my whole life and worked in the industry for more than a decade I have more than a passing interest in music biz fortunes.

Anyhow, Resnikoff published a few stats presented at New Music Seminar in New York. Scary numbers that will parallel in the book biz as more and more digital content goes online:

* Albums that sold at least one copy in 2009: 98,000

* Albums selling more than 10,000 units in 2009: 1,319

* Albums selling more than 10,000 units in 2008: 1,515

* Albums selling more than 250,000 units in 2009: 85

* Albums selling more than 250,000 units in 2001: 214

* Albums selling more than 5,000 units in 2009: 2,058

* Albums selling under than 1,000 units in their first year of release: 92,601

* Number of albums selling less than 100 copies in 2009: 81,000

Paul recently added a discussion/forum to his site, which you’ll find here:
http://digitalmusicnews.com/stories/072110nmsstats

I can smell the fear

Interesting times in the business of books. Many publishers are clearly at sixes and sevens in regards to their digital strategy. If as a publisher I was in the business of paper containers I’d feel the same way. But I’m not. Indeed Red Hill Publishing is not even in the content business.

Here’s a thought: what if the most valuable asset available to movie studios, record labels and book publishers is not copyright? What if the value of content rights is (rapidly) becoming a zero sum game? Where’s the value then?

The $250 an hour answer [cheap plug for my consulting services ...] is in relationship; it is an asset and a quantifiable one at that.

The kicker for investors though is that traditionally they don’t have a relationship with the entity buying their goods. No not the distributor or retailer, but the consumer; the dude or dudette who spends cash on stuff. That relationship resides with – or between more accurately – the creator of said stuff and the consumer.

Investors need to get their head around monetising relationship. Did I mention $250 an hour ;-)

Internet and art collide in beautiful harmony

The internet promised much for the freedom of creative expression. Of late it seems to be a battleground of vested media and corporate interests.

Yet from time to time the full power of the platform as a means for people from all corners of the globe to collaboratively create art is realised.

185 people. 12 countries. Here is one beautiful example:

Price rises to stunt ebook market growth

In a recent post to All Things Digital (Book Publishers Beware! At iTunes, Expensive Music Equals Slower Sales) Peter Kafka noted that the move by the major record labels to ‘variable pricing’ in the iTunes Store resulted in a slowing of music sales on the platform. This has been noted before by Glenn Peoples over at Billboard, and given the relative maturity of the iTMS/paid singles market the result is hardly surprising.

Kafka writes:

Industry wide, year-over-year “digital track equivalent album unit growth” was at five percent in the December quarter, down sequentially from 10 percent in the September quarter and 11 percent in the June quarter.

The big takeaway for the book publishing business was Kafka’s comment on price elasticity and market maturity:

So here’s the question for the book industry, which has been working very hard to boost the price for its digital goods: Which lesson do you learn from this?

My gut is that the industry will see this parable the way (Warner Music Group chair and CEO) Bronfman apparently does: If you can move prices up early in the digital adoption cycle, you’re much better off.

The ultimate question of course, and Kafka notes this, is whether higher prices will stunt ebook market growth? I think a problem of much greater concern is the perception amongst some ebook buyers that the major publishing houses are price gouging. This all comes back to the price war between Amazon and the Big 6.

Given that the book publishing industry has done little, if anything, to inform consumers of the costs associated with the production of its content it’s hardly surprising that some will hold this world view.

Creativity cubed in Brisbane

Brisbane will soon play host to a very exciting new conference held by the team at Creative Enterprise Australia and the Queensland University of Technology (QUT).

The event, creative3, is exciting (to me) because it’s the first creative industry conference I am aware of that has investment outcomes as one of its core objectives. So much so that there’s a $100k prize on the line for the best business pitch during the conference.

The ‘cubed’ bit refers to creativity, investment and enterprise.