Don’t hide spam in product update emails

I received a product update today from AwardWallet, announcing additional account security via 2FA. Good news.

Except that the “update” included advertising for a Chase credit card. It’s like opening a present that then punches you in the face: surprising and unwelcome.

Furthermore, if I unsubscribe from this email I’d remove myself from “important product updates”, i.e. security advisories. Um, no.

So don’t put spam in product and security update emails unless you like unhappy customers.

UPDATE: so I go to enable 2FA and … “Two-factor authentication is only available for AwardWallet Plus members. Please upgrade your account.” So basic account security is something one has to pay for? These guys need to hire a customer success manager.

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